It helps customers to lock flight fares up to seven days before they firm up their travel plans, and avoid worries of fares rising. One is the fare lock, a product that no airline offers, but MakeMyTrip does, using the tonnes of data it has. ![]() Magow provided several examples of products created using AI/ML. Now, data is at the core of it, and AI and ML are being used to power the customer experience. For MakeMyTrip, all of that has been powered by technology. Among the platforms it built included MyBiz for the corporate segment, MyPartner for travel agents, a fintech platform called TripMoney, and an API platform that enabled stakeholders to link to MakeMyTrip’s offerings.Ĭonstantly improve customer experience To keep your leadership in a space, Magow said, you have to continuously improve the customer experience. MakeMyTrip, he said, has always seen itself as a technology company, and pointed out that in the last three-four years, mostly during the Covid period, the company accelerated the pace of building many platforms to be future ready. Magow said even if we were to assume that 300 million of the 800 million do not have enough disposable income to buy online, there’s still some 500 million to cater to. Only around 150 million currently buy online. So there’s a huge opportunity,” he said in his keynote address. But most are not doing commerce activity, most are on social media, and messaging apps. ![]() Rajesh Magow, co-founder & group CEO of MakeMyTrip, said the digital opportunity in India is massive, and noted how the company used its idle resources during the Covid travel slump to create new products, and came out of the slump better off than before.
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